EP.34 The Real Reason Lush UK Are Switching Up Their Social Media

Description

Lush UK sent shockwaves through the digital marketing world recently when they announced that they’re “switching up social”, but what does that mean? They dropped some hints in their post that they may have a bold new plan with a community focus.

Announcement Post

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We're switching up social.⁣ ⁣ Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and we do not want to pay to appear in your newsfeed. So we’ve decided it’s time to bid farewell to some of our social channels and open up the conversation between you and us instead.⁣ ⁣ Lush has always been made up of many voices, and it’s time for all of them to be heard. We don’t want to limit ourselves to holding conversations in one place, we want social to be placed back in the hands of our communities – from our founders to our friends.⁣ ⁣ We’re a community and we always have been. We believe we can make more noise using all of our voices across the globe because when we do we drive change, challenge norms and create a cosmetic revolution. We want social to be more about passions and less about likes.⁣ ⁣ Over the next week, our customer care team will be actively responding to your messages and comments, after this point you can speak us via live chat on the website, on email at wecare@lush.co.uk and by telephone: 01202 930051.⁣ ⁣ This isn’t the end, it’s just the start of something new.⁣ ⁣ #LushCommunity – see you there.

A post shared by LUSH UK (@lush) on Apr 8, 2019 at 12:17am PDT

Lush UK deletes all social media accounts: Will Australian retailers follow suit?

Update from Lush

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We believe it’s time to stop talking, and start listening. So that’s what we’re doing.⁣⁣ ⁣⁣ You can still get sneak peeks and news from our inventors, founders, and everyone else who makes Lush what it is.⁣⁣ ⁣⁣ You can join in conversations with our staff, friends and shop social media accounts on their pages and on hashtags like #BathArt, #LushLabs, #LushMakeup (let’s face it, anything that starts with #lush).⁣⁣ ⁣⁣ Plus there are plenty of other places to take a dip into the Lush world, from our shops, events, and Customer Care team, to our digital platforms. Soak up fresh content on Lush Player and Lush.com, give feedback about exclusive products on Labs.lush.com, and engage with us and the latest digital experiments on the Lush Labs app.⁣⁣ ⁣⁣ Let’s spark passions, and stop chasing ‘likes’.⁣⁣ ⁣⁣ Here’s to the #LushCommunity, where all are welcome, always. ⁣⁣ ⁣⁣ Find out more from the link in our bio.

A post shared by LUSH UK (@lush) on Apr 15, 2019 at 9:01am PDT